Enrollment Marketing Web Content Leader

Penn State University; State College (Centre County); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Competitive benefits package

Job summary

Penn State University in the United States seeks a Web Content and Editorial Specialist to own day-to-day web content and email design across Enrollment Management; collaborate on marketing, content development, and digital campaigns. You will ensure content accuracy, accessibility, and brand consistency, work within CMS governance, and support content audits, optimization, and audience targeting.

This role requires a Bachelor's degree and 6+ years of experience; we offer a competitive benefits

Qualifications

• Bachelor's Degree required.
• 6+ years of relevant experience; or an equivalent combination of education and experience.
• Required Certifications: None.

Responsibilities

• Maintains accurate, current, user-focused web content following best practices.
• Supports ongoing digital content improvements and optimization.
• Works within governance and workflow processes.
• Acts as a reliable content-related point of contact.
• Uses CMS and content types for web and CRM.
• Adheres to intake and approval processes.
• Documents and communicates requested changes clearly.
• Writes clear, concise web and CRM content.
• Understands enrollment goals and key user audiences.
• Regularly reviews Enrollment Management content areas.
• Plans page building to support audience and goals.
• Manages assets, links, and metadata in the CMS consistently.

Education

Bachelor's Degree

Job description

Penn State University in the United States seeks a Web Content and Editorial Specialist to own day-to-day web content and email design across Enrollment Management; collaborate on marketing, content development, and digital campaigns. You will ensure content accuracy, accessibility, and brand consistency, work within CMS governance, and support content audits, optimization, and audience targeting.

This role requires a Bachelor's degree and 6+ years of experience; we offer a competitive benefits