Strategic Communications & Digital Strategy Lead

University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 56,000 - 68,000; Full time

Benefits offered by this job

Tuition benefits

Retirement plans

Flexible work hours

Wellness programs

Job summary

University of Pennsylvania is seeking an Associate Director of Communications & Digital Strategy for CHIP to lead storytelling, marketing, and digital engagement across multiple channels. The role partners with the Director of Knowledge Management & Marketing to amplify programs and research through data-driven communications.

The position blends strategy with hands-on content creation, website and CRM management, and collaboration across internal teams and external partners to advance

Qualifications

• Bachelor's degree and 2-3 years of experience.
• Strong writing, editing, and storytelling skills.
• Experience managing websites and digital content systems.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce).
• Demonstrated project management and organizational skills.
• Ability to synthesize complex content into accessible messaging.

Responsibilities

• Communications & Content Leadership: Develop and execute a comprehensive communications strategy aligned with organizational goals; produce external communications including newsletters, website content, social media, and guidance.
• Digital Platforms & Technology Management: Serve as primary webmaster; manage website content; administer CRM and marketing automation tools; coordinate with vendors.
• Marketing Strategy & Audience Growth: Develop marketing strategies to expand reach; optimize social media and digital campaigns; create marketing materials.
• Project Management & Team Coordination: Maintain editorial calendar; coordinate across departments; manage student workers.
• Other Duties as Assigned: Participate in events and general support for the Center and School.

Skills

Writing

Editing

Storytelling

Content management

Project management

CRM familiarity

Marketing automation

Education

Bachelor's degree

Tools

Salesforce

Job description

University of Pennsylvania is seeking an Associate Director of Communications & Digital Strategy for CHIP to lead storytelling, marketing, and digital engagement across multiple channels. The role partners with the Director of Knowledge Management & Marketing to amplify programs and research through data-driven communications.

The position blends strategy with hands-on content creation, website and CRM management, and collaboration across internal teams and external partners to advance