Associate Director, Digital Communications & Strategy

University of Pennsylvania; United (PA); On-site; USD 56,000 - 68,000; Full time

Benefits offered by this job

Health benefits

Tuition benefits

Retirement plans

Flexible work hours

Wellness programs

Professional development benefits

Job summary

University of Pennsylvania is seeking an Associate Director of Communications & Digital Strategy for CHIP. This role leads integrated storytelling, marketing, and digital engagement to advance visibility, brand, and impact.

Reporting to the Director of Knowledge Management & Marketing, the position blends communications with data-driven marketing and platform management across multiple channels. The role requires strategic thinking, day-to-day content execution, and collaboration with internal

Qualifications

• Bachelor's degree and 2-3 years experience.
• Strong writing, editing, and storytelling skills.
• Experience managing websites and digital content systems.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce).
• Demonstrated project management and organizational skills.
• Ability to synthesize complex content into accessible messaging.

Responsibilities

• Lead development of a comprehensive communications strategy aligned with organizational goals.
• Serve as primary webmaster, overseeing website updates and user experience.
• Manage CRM and marketing automation tools, supporting segmentation and reporting.
• Develop marketing strategies to expand audience reach and engagement.
• Own editorial calendar and coordinate with internal teams and external partners.

Skills

Strong writing

Editing

Storytelling

Content strategy

Project management

Organizational skills

Ability to synthesize complex content

Education

Bachelor's degree

Tools

Salesforce

Account Engagement

Job description

University of Pennsylvania is seeking an Associate Director of Communications & Digital Strategy for CHIP. This role leads integrated storytelling, marketing, and digital engagement to advance visibility, brand, and impact.

Reporting to the Director of Knowledge Management & Marketing, the position blends communications with data-driven marketing and platform management across multiple channels. The role requires strategic thinking, day-to-day content execution, and collaboration with internal