Digital Communications & Web Manager

upenn; United States; On-site; USD 85,000 - 105,000; Full time

Job summary

The University of Pennsylvania in Philadelphia seeks a Digital Communications & Web Manager to lead the university's digital presence, overseeing website administration, social media campaigns, and content that supports enrollment and philanthropy.

Reporting to the Executive Director, the Manager collaborates across Admissions, Marketing, and IT to deploy campaigns, optimize pages for conversion, manage assets, and ensure a consistent, compelling brand across platforms.

Responsibilities

• Digital Marketing: Develop and implement digital marketing strategies that support institutional priorities, events, academic programs, and recruitment initiatives.
• Digital Marketing: Manage and execute multiple digital marketing and advertising campaigns with varying timelines, including audience development, website updates, creative asset coordination, campaign implementation, and performance analysis.
• Digital Marketing: Support email marketing campaigns, promotional outreach, and audience communications.
• Digital Marketing: Coordinate with the branding and creative team to develop digital assets, including graphics, photography, video, and web content.
• Digital Marketing: Monitor campaign performance and engagement metrics, providing regular progress updates, final reports, and recommendations for continuous improvement.
• Digital Marketing: Collaborate closely with communications, marketing, and leadership teams to ensure consistent messaging, brand alignment, and successful execution of strategic initiatives.
• Project Management: Lead digital and marketing projects from conception through completion, including planning, execution, monitoring, reporting, and post-project evaluation.
• Project Management: Utilize project management tools and best practices to coordinate workflows, prioritize tasks, and ensure projects are delivered on time,

Job description

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Digital Communications & Web Manager

Job Profile Title

Manager, Marketing

Job Description Summary

The Digital Communications & Web Manager is responsible for managing and enhancing the organization's digital presence through website administration, social media engagement, and strategic digital communications. This role oversees website content within the LiveWhale content management system, develops compelling social media and marketing campaigns, and creates engaging digital content that supports institutional priorities, events, and initiatives. The ideal candidate is a creative and detail-oriented communicator with strong writing, technical, and project management skills who thrives in a collaborative, fast-paced environment and is passionate about digital storytelling, audience engagement, and maintaining a consistent and impactful brand presence to help drive enrollment and philanthropy.

Reporting to the Executive Director of Marketing, Communications and Events, the Digital Communications and Web Manager is responsible for the development, deployment, and management of marketing campaigns and web pages for Penn Nursing's academic programs. The Manager will work with numerous colleagues and units and must be excellent at cross-functional collaboration, project management, and verbal and written communication. Responsibilities include deployment and oversight of advertising campaigns across multiple platforms and channels, email campaigns through Slate CRM, with the Admissions Department, and an email marketing platform, campaign performance reporting, email and landing page templates, and A/B testing. The person in this role will be responsible for working with a creative team on the development of engaging and effective ads, collateral, and communications. Website responsibilities will include oversight of academic program web pages, optimizing web pages for conversion, use of Google Tag Manager, data analysis through Google Analytics and Google Data Studio, Meta and LinkedIn, and A/B testing for continual improvement. The Manager will liaise with colleagues in the Office of Admissions for enrollment marketing campaign planning and also the development team to determine audience and key messaging development, as well as program feasibility.

Job Description

REPONSIBILITIES/DUTIES:

Digital Marketing

• Develop and implement digital marketing strategies that support institutional priorities, events, academic programs, and recruitment initiatives.
• Manage and execute multiple digital marketing and advertising campaigns with varying timelines, including audience development, website updates, creative asset coordination, campaign implementation, and performance analysis.
• Support email marketing campaigns, promotional outreach, and audience communications.
• Coordinate with the branding and creative team to develop digital assets, including graphics, photography, video, and web content.
• Monitor campaign performance and engagement metrics, providing regular progress updates, final reports, and recommendations for continuous improvement.
• Collaborate closely with communications, marketing, and leadership teams to ensure consistent messaging, brand alignment, and successful execution of strategic initiatives.

Project Management

• Lead digital and marketing projects from conception through completion, including planning, execution, monitoring, reporting, and post-project evaluation.
• Utilize project management tools and best practices to coordinate workflows, prioritize tasks, and ensure projects are delivered on time,