Digital Engagement Catalyst for Growers

Bayer; Bellevue Second IV Precinct (NE); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer is seeking a Digital Engagement Lead to drive the adoption of digital tools within the Crop Science division, empower commercial teams, and enhance customer engagement with digital platforms. The role emphasizes translating digital capabilities into tangible business value and working across functions to implement scalable, data-driven solutions.

Applicants should have a background in commercial agriculture or agricultural technology, strong communication skills, and the ability to

Qualifications

• Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
• Experience supporting sales organizations and/or working directly with agricultural customers.
• Demonstrated ability to translate digital capabilities into practical customer and business value.

Responsibilities

• Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
• Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
• Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
• Develop the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.
• Engage with customers to support the use and understanding of relevant digital platforms and solutions.
• Act as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
• Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
• Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
• Champion a customer-centric and data-driven mindset across the Business Unit.
• Identify and share digital best practices, success stories, and scalable approaches across teams.
• Support change management associated with new digital capabilities and ways of working.
• Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

Skills

Commercial agriculture

Customer engagement

Agricultural technology

Sales support

Communication

Coaching

Facilitation

Data analysis

Digital platforms

Cross-functional collaboration

Adaptability

Education

Bachelor's degree or equivalent

Job description

Bayer is seeking a Digital Engagement Lead to drive the adoption of digital tools within the Crop Science division, empower commercial teams, and enhance customer engagement with digital platforms. The role emphasizes translating digital capabilities into tangible business value and working across functions to implement scalable, data-driven solutions.

Applicants should have a background in commercial agriculture or agricultural technology, strong communication skills, and the ability to