Agriculture Digital Engagement Lead

Bayer; Nebraska; On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Health care

Vision plan

Dental plan

Retirement plan

Paid time off

Sick leave

Job summary

Bayer is seeking a Digital Engagement Lead in the United States (Nebraska) to drive adoption of digital tools across the Commercial Unit and partner with sales teams to embed digital capabilities in account planning. You will coach field teams, translate digital concepts into practical business value, and engage customers to broaden platform usage.

The role requires strong communication, analytical thinking, and the ability to manage multiple priorities in a dynamic agricultural market.

Qualifications

• Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
• Experience supporting sales organizations and/or working directly with agricultural customers.
• Demonstrated ability to translate digital capabilities into practical customer and business value.
• Strong communication, presentation, coaching, and facilitation skills.

Responsibilities

• Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
• Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
• Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
• Develop the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.
• Engage with customers to support the use and understanding of relevant digital platforms and solutions.
• Act as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
• Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
• Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
• Champion a customer-centric and data-driven mindset across the Business Unit.
• Identify and share digital best practices, success stories, and scalable approaches across teams.
• Support change management associated with new digital capabilities and ways of working.
• Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

Skills

Agriculture domain

Customer engagement

Digital platforms

Data analysis

Communication skills

Cross-functional collaboration

Problem solving

Adaptability

Education

Bachelor's degree or equivalent

Agriculture/Business/Tech background

Job description

Bayer is seeking a Digital Engagement Lead in the United States (Nebraska) to drive adoption of digital tools across the Commercial Unit and partner with sales teams to embed digital capabilities in account planning. You will coach field teams, translate digital concepts into practical business value, and engage customers to broaden platform usage.

The role requires strong communication, analytical thinking, and the ability to manage multiple priorities in a dynamic agricultural market.