DIGITAL ENGAGEMENT LEAD

Bayer; Iowa; On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Health care

Vision insurance

Dental coverage

Retirement plan

Paid time off

Job summary

Bayer is seeking a Digital Engagement Lead in Iowa to build farmer confidence with digital farming solutions. You will connect Climate FieldView, New Business Models, and local sales to achieve digital platform targets and foster seamless local integration of Bayer’s digital farming solutions.

The role requires on-farm expertise, coaching, and collaboration with cross-functional teams to drive digital revenue and adoption among growers, dealers, and retailers.

Qualifications

• Strong communication skills and ability to influence key stakeholders.
• Position may require driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers and equipment.

Responsibilities

• Provide on-farm expertise to assist customers with installation and troubleshooting of Bayer’s precision agriculture technologies.
• Coach squad members to enhance digital acumen and enable customer acquisition, retention, and digital revenue.
• Identify transformative farmers, dealers, and retailers for digital trial opportunities.
• Develop deep expertise on FieldView and DMP, ensuring on-farm compatibility and setup.
• Provide input to Digital and Crop Mission Teams on customer needs and features in development.
• Develop use cases for features and train squad members on them.
• Train Field Sales Representatives and dealers on data-driven agronomic decision-making using FieldView.
• Support customers with data acquisition and cleanup.
• Train squads on New Business Models workflow.

Skills

Strong communication

Digital acumen

Education

Bachelor's degree within agriculture

Tools

FieldView

DMP

Job description

At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

DIGITAL ENGAGEMENT LEAD

As a Digital Engagement Lead, you will play a crucial role in building farmer confidence with digital solutions that provide valuable insights to guide their farming decisions. You will serve as the local digital expert, connecting the Climate FieldView team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. Your focus will be on fostering a seamless integration of digital farming solutions at a local level.

YOUR TASKS AND RESPONSIBILITIES:

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies; manage data collection/mapping challenges; diagnose and resolve connectivity issues (e.g., FieldView Drive); educate growers on Bayer’s Digital Farming Solutions portfolio;
• Act as a coach to squad members to enhance digital acumen; enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models;
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities;
• Develop deep expertise on current digital software (FieldView, DMP) and hardware (FieldView Drive); ensure on-farm compatibility and setup;
• Provide input to Digital and Crop Mission Teams regarding customer needs and features in development;
• Develop use cases for existing and new features; train squad members on these use cases;
• Train Field Sales Representatives and dealers on data-driven agronomic decision-making using FieldView;
• Support key customers with data acquisition and clean-up;
• Train squad members and dealers on the execution of New Business Models workflow.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Strong communication skills and the ability to influence and motivate key stakeholders;
• Position requires driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers, products, supplies, or equipment.

Preferred Qualifications:

• Bachelor's degree within an agricultural field preferred;
• Minimum of 2 years of experience within digital agricultural platforms;
• Experience working closely with seed/chemical sellers, growers, and sales organizations;
• 5 years of working experience in agriculture and/or digital field;
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and setup, data collection, and use of data-driven features such as reports and scripting.

Employees can expect to be paid a salary between $93,200.00 - $139,800.00 Additional compensation may include a bonus or commission (if relevant).

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer.

Location: United States : Iowa : Residence Based

Division: Crop Science

Reference Code: 894332

Contact Us Email: [e-mail]