Digital Content Strategy & SEO Lead

Flowers Foods; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health and medical benefits

401(k) Retirement plan

Professional growth and leadership培训

Paid vacation, holidays, and parental留

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's online content strategy, SEO, and AI visibility across brand sites, retailer platforms, and digital shelf. You will partner with cross‑functional teams to drive discoverability and conversion.

The role requires 7–10 years in digital marketing, ecommerce, or content strategy, with strong KPIs, analytics, and a track record in content optimization and project leadership. Bachelor’s degree required.

Qualifications

• 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, or related fields.
• CPG experience strongly preferred.
• Experience setting strategy, KPIs, and translating insights into business recommendations.
• Strong knowledge of SEO fundamentals, content optimisation, structured data, and digital analytics.

Responsibilities

• Lead the digital content strategy and performance across brand websites, retailer platforms, digital shelf, and AI‑powered search experiences.
• Own SEO, AEO, and AI Visibility strategy and roadmap, and coordinate agencies and partners.
• Define and govern digital content standards, including product copy, SEO/AEO copywriting, enhanced content, imagery, and metadata.
• Lead creation and optimisation of new product content, enhanced content strategy, and retailer-specific content.
• Own website content workflows and optimisation priorities, coordinating with brand teams on implementations.
• Set digital content and AI Visibility KPIs; analyse performance with Profound, Profitero, and other tools.
• Provide strategic oversight to DAM/PIM operations and content updates.
• Oversee ratings and reviews strategy to improve discoverability and conversion.
• Ensure compliance with company policies and procedures.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Project management

Communication

Prioritisation

Executive presentation

Structured data

Education

Bachelor’s degree in marketing or related field

Advanced degree or certifications (SEO/analytics/PM)

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's online content strategy, SEO, and AI visibility across brand sites, retailer platforms, and digital shelf. You will partner with cross‑functional teams to drive discoverability and conversion.

The role requires 7–10 years in digital marketing, ecommerce, or content strategy, with strong KPIs, analytics, and a track record in content optimization and project leadership. Bachelor’s degree required.