Digital Content & SEO Strategy Lead (AI Visibility)

Flowers Foods; Kansas; Vor Ort; USD 95.000 - 100.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation and parental leave

Zusammenfassung

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf, including AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility strategy, and executes enhanced content and metadata in collaboration with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion.

Qualifikationen

• 7–10 years in digital marketing, ecommerce, content strategy, or related fields.
• CPG experience preferred.
• Strong knowledge of SEO, content optimization, analytics and KPIs.

Aufgaben

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences
• Leads SEO, AEO, and AI Visibility strategy and reporting, including roadmaps and agency direction
• Manages relationships with SEO/AEO agencies and content-platform partners
• Defines and governs digital content standards, including copy, metadata, and imagery
• Leads content launches and retailer-specific content to improve discovery and conversion

Kenntnisse

Digital marketing

SEO

Content strategy

KPIs

Project management

Agency relationships

Ausbildung

Bachelor’s degree in marketing

Advanced degree or certification

Jobbeschreibung

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf, including AI-powered search experiences.

This role owns content standards, SEO/AEO and AI Visibility strategy, and executes enhanced content and metadata in collaboration with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion.