Digital Content & AI Visibility Lead

Flowers Foods; Town of King (WI); In loco; USD 95.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401(k)

Professional growth

Paid time off

Descrizione del lavoro

Flowers Foods, a leading US bakery producer, seeks a Digital Content Marketing Manager to own the enterprise content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will drive SEO, AI visibility, and content standards while partnering with brand, ecommerce, technology, and regulatory teams.

You will lead content creation, optimize product content, and manage agency relationships to improve discoverability, engagement, and conversion across digital

Competenze

• 7–10 years of digital marketing experience.
• Proven ability to set KPIs and translate analytics into business recommendations.
• Experience leading agency/vendor relationships and influencing cross-functional stakeholders.
• Strong knowledge of SEO fundamentals, content optimization, and digital analytics.
• Familiarity with digital shelf tools and platforms such as Profound, Profitero, Bazaarvoice, Syndigo is a plus.

Mansioni

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategies and exécution, including roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content/digital shelf partners.
• Defines and governs digital content standards including copy, imagery, metadata, and enhanced content.
• Drives creation and optimization of new product content and retailer-specific content to improve discoverability and conversion.
• Oversees website content workflows and prioritizes optimization initiatives with brand teams.

Conoscenze

Digital marketing

SEO

Content strategy

Agency management

Formazione

Bachelor's degree in marketing or related field

Strumenti

Profound

Profitero

Bazaarvoice

Syndigo

Descrizione del lavoro

Flowers Foods, a leading US bakery producer, seeks a Digital Content Marketing Manager to own the enterprise content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will drive SEO, AI visibility, and content standards while partnering with brand, ecommerce, technology, and regulatory teams.

You will lead content creation, optimize product content, and manage agency relationships to improve discoverability, engagement, and conversion across digital