Digital Content Marketing Lead — AI Visibility & Growth

Flowers Foods; Alton (IL); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Growth and leadership training

Paid vacation

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across websites, retailer platforms, and AI-enabled search experiences. You will own SEO/AEO, content standards, and the digital shelf, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high-impact content.

You will set KPIs, manage content launches, and translate data into actionable insights for executive reporting, helping optimize discoverability and

Qualifications

• At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, or related fields.
• Demonstrated ability to set strategy, KPIs, and translate insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders.
• Strong knowledge of SEO fundamentals, content optimization, structured data, and analytics.
• Experience with digital shelf, ratings and reviews, content syndication, or related platforms; familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus.
• Strong project management, communication, prioritization, and executive presentation skills.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution with roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content partners.
• Defines and governs digital content standards, including copy, imagery, metadata, and enhanced content.
• Leads creation and optimization of new product content and retailer-specific content.
• Owns website content workflows and optimization priorities with brand teams.
• Manages project plans and timelines for new content launches and retailer requirements.
• Sets KPIs for digital content/AI Visibility; analyzes performance and delivers executive-readout reports.
• Leads digital shelf strategy and uses analytics to improve search rank and conversion.
• Monitors trends and translates opportunities into standards and action plans.
• Provides strategic oversight to DAM+PIM operations and content updates.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Analytics

Project management

Education

Bachelor's degree in marketing

Advanced SEO/analytics certification

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Destini

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across websites, retailer platforms, and AI-enabled search experiences. You will own SEO/AEO, content standards, and the digital shelf, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high-impact content.

You will set KPIs, manage content launches, and translate data into actionable insights for executive reporting, helping optimize discoverability and