Digital Content & AI Visibility Lead

Flowers Foods; Georgia; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) retirement plan

Professional growth and leadership培训

Paid vacation and holidays

Job summary

Flowers Foods is seeking a senior digital content strategist to own and execute the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will lead SEO/AEO initiatives, manage content standards, and drive improvements in discoverability and conversion.

The role requires deep expertise in digital marketing, SEO, and analytics, with 7–10 years of experience and a Bachelor’s degree in marketing.

Qualifications

• 7–10 years of digital marketing, ecommerce, content strategy, or related fields
• Strong knowledge of SEO fundamentals, content optimization, and digital analytics
• Bachelor’s degree in marketing or related field; advanced SEO/analytics certifications a plus

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences
• Leads Flowers Foods’ SEO, AEO, and AI visibility strategy and execution, including roadmaps and reporting
• Manages relationships with SEO/AEO agencies and content partners
• Defines and governs digital content standards including copy, SEO/AEO, imagery, and metadata
• Owns content launches and retailer-specific content to improve discoverability and conversion
• Owns website content workflows and optimization priorities in collaboration with brand teams
• Sets content and AI visibility KPIs and analyzes performance with Profound, Profitero, and other tools
• Tracks trends and translates opportunities into scalable standards and action plans
• Provides strategic oversight to DAM+PIM operations and reviews content updates
• Owns ratings and reviews strategy to boost content quality and brand performance

Skills

Digital marketing

SEO

Content strategy

KPIs

Project management

Executive communication

Education

Bachelor's degree in marketing

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods is seeking a senior digital content strategist to own and execute the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will lead SEO/AEO initiatives, manage content standards, and drive improvements in discoverability and conversion.

The role requires deep expertise in digital marketing, SEO, and analytics, with 7–10 years of experience and a Bachelor’s degree in marketing.