Digital Content & AI Visibility Leader

Flowers Foods; Elm (PA); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Growth training

Paid vacation

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility, optimize content, and manage agency partners to drive discoverability and conversion.

You will collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage project plans, and deliver high-quality content.

Qualifications

• 7–10 years of digital marketing, ecommerce, or content strategy experience, preferably in CPG.
• Strong KPI definition, performance analysis, and data-driven recommendations.
• Experience managing agency/vendor relationships and cross-functional influence.

Responsibilities

• Owns the enterprise digital content strategy across brand websites and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy with performance reporting.
• Manages content standards, copywriting, and metadata for digital content.
• Drives content launches, timelines, and retailer requirements.
• Provides strategic oversight for content operations and ratings strategy.

Skills

Digital marketing

SEO

Content strategy

Project management

Communication

Education

Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility, optimize content, and manage agency partners to drive discoverability and conversion.

You will collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage project plans, and deliver high-quality content.