Digital Content Marketing Lead: SEO, AI Visibility & Growth

Flowers Foods; Atlanta (GA); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership训练

Paid vacation, holidays, and parental 

Job summary

Flowers Foods, Inc. in Atlanta seeks a Digital Content Marketing Manager to lead the brand's online content strategy across brand websites, retailer platforms, digital shelf, and AI visibility.

The role partners with brand, ecommerce, technology, regulatory, legal, and agency teams to drive content initiatives and ensure high-performing content. You will manage projects, set KPIs, and report on performance, influencing stakeholders to optimize discoverability and conversion across digital

Qualifications

• 7–10 years of digital marketing, ecommerce, content strategy, SEO, or digital shelf experience.
• Demonstrated ability to set strategy, KPIs, analyze performance, and translate insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority.
• Strong knowledge of SEO fundamentals, content optimization, and digital analytics; AI Visibility experience is a plus.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy, including roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content platforms (Profound, Profitero, Bazaarvoice, Syndigo).
• Defines and governs digital content standards including copy, metadata, imagery, and enhanced content.
• Leads creation and optimization of new product content and retailer-specific content for discoverability and conversion.
• Owns content workflows and timelines for launches, ensuring retailer requirements are met.
• Set KPIs for digital content and AI visibility; analyze performance and provide exec-ready reports.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

CPG experience

KPIs

Analytics

Project management

Communication

Executive presentation

Education

Bachelor's degree

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. in Atlanta seeks a Digital Content Marketing Manager to lead the brand's online content strategy across brand websites, retailer platforms, digital shelf, and AI visibility.

The role partners with brand, ecommerce, technology, regulatory, legal, and agency teams to drive content initiatives and ensure high-performing content. You will manage projects, set KPIs, and report on performance, influencing stakeholders to optimize discoverability and conversion across digital