Digital Content Marketing Lead: SEO, AI Visibility

Flowers Foods; Oklahoma; In loco; USD 95.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental留

Descrizione del lavoro

Flowers Foods, Inc. in the United States is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf. You will own SEO, AI Visibility, and content standards while coordinating with brand, ecommerce, technology, regulatory, and agency teams.

You will manage content launches, set KPIs, and deliver executive-ready reporting. The role requires strong project management and cross-functional collaboration, with a

Competenze

• Demonstrated experience setting strategy, KPIs, and translating insights into business actions.
• Experience leading agency and vendor relationships and cross-functional influence.
• Strong knowledge of SEO fundamentals, content optimization, and digital analytics.

Mansioni

• Owns enterprise digital content strategy across brand websites, retailer platforms and digital shelf.
• Leads SEO, AEO, and AI Visibility strategy, roadmaps, and performance reporting.
• Manages relationships with SEO/AEO agencies and content/shelf partners.
• Defines digital content standards, including copy, metadata, and imagery.
• Drives content launches, approvals, and retailer requirements with cross-functional teams.
• Sets KPIs for digital content and AI Visibility; analyzes performance and reports.

Conoscenze

Digital marketing

SEO

Content strategy

Ecommerce

Digital shelf

Project management

Cross-functional collaboration

Formazione

Bachelor’s degree in marketing or related field

Strumenti

Profound

Profitero

Bazaarvoice

Destini

Syndigo

Descrizione del lavoro

Flowers Foods, Inc. in the United States is seeking a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and digital shelf. You will own SEO, AI Visibility, and content standards while coordinating with brand, ecommerce, technology, regulatory, and agency teams.

You will manage content launches, set KPIs, and deliver executive-ready reporting. The role requires strong project management and cross-functional collaboration, with a