Digital Content Lead | Multiplatform Growth

Nexstar Media Group; Portsmouth (VA); On-site; USD 88,000 - 92,000; Full time

Benefits offered by this job

Full medical, dental and vision

Retirement savings plan with company  

Disability and life insurance

AD&D and ID protection

Employee assistance program

Job summary

Nexstar Media Group is seeking a Digital Content Lead for WAVY-TV 10, FOX43 and The CW Hampton Roads to drive digital content strategy and operations across three brands in the Virginia Beach/Norfolk market. You will guide multiplatform storytelling, audience growth, and engagement across digital, social, streaming, and CTV, while building a culture of digital-first journalism.

The role requires a strong editorial judgment, leadership experience, and ability to translate strategy into action,

Qualifications

• Bachelor's degree in Journalism, Communications, Digital Media, or related field, or equivalent experience.
• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast, digital, social, and streaming platforms preferred.

Responsibilities

• Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Skills

Leadership

Digital strategy

Editorial judgment

Analytics

SEO

Social media

Streaming

Multiplatform content

Education

Bachelor's degree

Job description

Nexstar Media Group is seeking a Digital Content Lead for WAVY-TV 10, FOX43 and The CW Hampton Roads to drive digital content strategy and operations across three brands in the Virginia Beach/Norfolk market. You will guide multiplatform storytelling, audience growth, and engagement across digital, social, streaming, and CTV, while building a culture of digital-first journalism.

The role requires a strong editorial judgment, leadership experience, and ability to translate strategy into action,