Digital Content Lead

Nexstar Media Inc.; Portsmouth (VA); On-site; USD 88,000 - 92,000; Full time

Benefits offered by this job

Full medical, dental and vision

Retirement savings plan with company  

Disability and life insurance

AD&D and ID protection

Employee assistance program

Job summary

Nexstar Media Group is seeking a Digital Content Lead for WAVY-TV 10, FOX43 and The CW Hampton Roads to drive digital content strategy and operations across three brands in the Virginia Beach/Norfolk market. You will guide multiplatform storytelling, audience growth, and engagement across digital, social, streaming, and CTV, while building a culture of digital-first journalism.

The role requires a strong editorial judgment, leadership experience, and ability to translate strategy into action,

Qualifications

• Bachelor's degree in Journalism, Communications, Digital Media, or related field, or equivalent experience.
• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast, digital, social, and streaming platforms preferred.

Responsibilities

• Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Skills

Leadership

Digital strategy

Editorial judgment

Analytics

SEO

Social media

Streaming

Multiplatform content

Education

Bachelor's degree

Job description

DIGITAL CONTENT LEAD WAVY-TV 10, FOX43 and The CW Hampton Roads are looking for an experienced, forward-thinking Digital Lead to drive digital content strategy and operations across our three television brands in the Virginia Beach/Norfolk, Virginia market. This is an opportunity for a strategic digital leader who knows how to turn great content into audience growth, build meaningful connections with viewers and evolve how local news and entertainment reach people across digital platforms. The Digital Lead will drive the strategy and execution behind our digital content, social media, streaming and connected TV (CTV) initiatives. From breaking news and multiplatform storytelling to audience engagement and streaming promotion, this leader will help shape how our brands connect with audiences wherever they watch, scroll and stream. We’re looking for a collaborative, results-driven leader who can think big, move quickly and bring out the best in others. The ideal candidate combines strong editorial judgment and digital expertise with a passion for innovation, talent development and accountability. They know how to translate strategy into action, establish clear priorities, set measurable goals and empower a team to deliver results.

What You'll Do

• Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Requirements / Skills

• Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast, digital, social, and streaming platforms preferred.

Compensation Range

Annual Salary $88,000 - $92,000 – commensurate with experience

Additional Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, and employee assistance program
• More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

EOE/Minorities/Females/Veterans/Disability #LI-Onsite

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms.

For more information, please visit nexstar.tv.