Digital Media Lead for News & Streaming

Nexstar Media Group Inc.; Harlingen (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Media Manager to lead the station's digital content strategy across website, mobile, social, streaming, and emerging platforms.

You will drive audience engagement, grow digital revenue opportunities, and oversee content production for maximum reach. The role requires strong leadership, expertise in digital journalism, analytics, SEO, video publishing, and monetization.

Qualifications

• Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or related field preferred.
• Minimum 3–5 years of digital media, newsroom, content management, or audience development experience.
• Strong SEO, social media strategy, audience analytics, and CMS experience.
• Excellent writing, editing, and communication skills.

Responsibilities

• Lead daily digital content strategy across station platforms.
• Manage website and mobile content for accuracy, timeliness, and engagement.
• Oversee digital producers and content creators to ensure high-quality storytelling.
• Develop and enforce digital content standards, workflows, and best practices.
• Lead social media across Facebook, Instagram, TikTok, X, YouTube, and emerging channels.
• Monitor audience trends and identify opportunities to grow reach and revenue.
• Collaborate with newsroom, marketing, sales, and production teams.

Skills

SEO

Audience analytics

Social media strategy

Leadership

Editorial judgment

Content management systems

Video publishing

Project management

Education

Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or related field

Tools

WordPress

Adobe Analytics

Chartbeat

Adobe Premiere

Adobe Express

Adobe Photoshop

Social News Desk

Job description

Nexstar Media Group, Inc. is seeking a Digital Media Manager to lead the station's digital content strategy across website, mobile, social, streaming, and emerging platforms.

You will drive audience engagement, grow digital revenue opportunities, and oversee content production for maximum reach. The role requires strong leadership, expertise in digital journalism, analytics, SEO, video publishing, and monetization.