VP & GM, Local Media: Digital Growth Leader

Nexstar Media Group Inc.; Charleston (WV); On-site; USD 200,000 - 320,000; Full time

Job summary

Nexstar Media Group, Inc. seeks an experienced VP/General Manager to oversee its Charleston-Huntington and Bluefield-Beckley markets, including WOWK and WVNS and their digital platforms.

The role emphasizes digital-first leadership, revenue growth, and cross-market collaboration. The ideal candidate should have 5+ years in senior management, a proven record in digital advertising sales, and the ability to build high-performing teams across TV, web, and social platforms.

Qualifications

• Minimum 5 years in senior management with P&L oversight.
• Proven ability to drive revenue through digital advertising and new business development.
• Experience leading digital sales, broadcast sales, content, and news teams.
• Duopoly operation management experience preferred.

Responsibilities

• Oversee Nexstar properties in the Charleston–Huntington and Bluefield–Beckley markets.
• Lead WOWK, WVNS and related digital assets, including websites and apps.
• Develop growth strategies, digital advertising solutions, and new revenue streams.
• Foster collaborative culture and relationships with employees, community leaders, and clients.

Skills

Digital advertising

Sales leadership

Business development

Strategic planning

Team building

Cross-functional collaboration

Duopoly experience

Job description

Nexstar Media Group, Inc. seeks an experienced VP/General Manager to oversee its Charleston-Huntington and Bluefield-Beckley markets, including WOWK and WVNS and their digital platforms.

The role emphasizes digital-first leadership, revenue growth, and cross-market collaboration. The ideal candidate should have 5+ years in senior management, a proven record in digital advertising sales, and the ability to build high-performing teams across TV, web, and social platforms.