Digital Content Lead — Growth & Multiplatform Strategy

WAVY-TV 10; Portsmouth (VA); On-site; USD 88,000 - 92,000; Full time

Job summary

WAVY-TV 10, covering the Virginia Beach/Norfolk market, seeks a Digital Lead to shape digital content strategy across WAVY-TV 10, FOX43 and The CW Hampton Roads. You will drive editorial judgment, audience growth, and multiplatform storytelling on digital, social, streaming, and CTV.

The ideal candidate has strong leadership, develops talent, and translates strategy into actionable plans with clear KPIs. Join a collaborative newsroom focused on innovation and measurable results.

Qualifications

• 5+ years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Proven success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.

Responsibilities

• Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Skills

Leadership experience

Editorial judgment

Digital analytics

SEO knowledge

Streaming ecosystems

Cross-platform content

Communication skills

Audience development

Education

Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience

Tools

SEO tools

Analytics platforms

Job description

WAVY-TV 10, covering the Virginia Beach/Norfolk market, seeks a Digital Lead to shape digital content strategy across WAVY-TV 10, FOX43 and The CW Hampton Roads. You will drive editorial judgment, audience growth, and multiplatform storytelling on digital, social, streaming, and CTV.

The ideal candidate has strong leadership, develops talent, and translates strategy into actionable plans with clear KPIs. Join a collaborative newsroom focused on innovation and measurable results.