Digital Content Lead

WAVY-TV 10; Portsmouth (VA); On-site; USD 88,000 - 92,000; Full time

Job summary

WAVY-TV 10, covering the Virginia Beach/Norfolk market, seeks a Digital Lead to shape digital content strategy across WAVY-TV 10, FOX43 and The CW Hampton Roads. You will drive editorial judgment, audience growth, and multiplatform storytelling on digital, social, streaming, and CTV.

The ideal candidate has strong leadership, develops talent, and translates strategy into actionable plans with clear KPIs. Join a collaborative newsroom focused on innovation and measurable results.

Qualifications

• 5+ years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Proven success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.

Responsibilities

• Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage during breaking news, severe weather, and major events.
• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management, and professional development.
• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback, performance evaluations, and development opportunities for staff.
• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Skills

Leadership experience

Editorial judgment

Digital analytics

SEO knowledge

Streaming ecosystems

Cross-platform content

Communication skills

Audience development

Education

Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience

Tools

SEO tools

Analytics platforms

Job description

DIGITAL CONTENT LEAD

WAVY-TV 10, FOX43 and The CW Hampton Roads are looking for an experienced, forward-thinking Digital Lead to drive digital content strategy and operations across our three television brands in the Virginia Beach/Norfolk, Virginia market.

This is an opportunity for a strategic digital leader who knows how to turn great content into audience growth, build meaningful connections with viewers and evolve how local news and entertainment reach people across digital platforms.

The Digital Lead will drive the strategy and execution behind our digital content, social media, streaming and connected TV (CTV) initiatives. From breaking news and multiplatform storytelling to audience engagement and streaming promotion, this leader will help shape how our brands connect with audiences wherever they watch, scroll and stream.

We’re looking for a collaborative, results-driven leader who can think big, move quickly and bring out the best in others.

The ideal candidate combines strong editorial judgment and digital expertise with a passion for innovation, talent development and accountability. They know how to translate strategy into action, establish clear priorities, set measurable goals and empower a team to deliver results.

What You’ll Do:

Lead the station's digital, social, streaming, and CTV content strategy as a member of the newsroom management team.

• Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.


• Direct digital coverage during breaking news, severe weather, and major events.


• Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.


• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.

Supervise content producers, providing coaching, performance management, and professional development.

• Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.


• Provide regular feedback, performance evaluations, and development opportunities for staff.


• Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Requirements/Skills

Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.

• Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.


• Demonstrated success driving audience growth and managing high-performing teams.


• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.


• Excellent editorial judgment, communication, organizational, and leadership skills.


• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.


• Experience working across broadcast, digital, social, and streaming platforms preferred.

COMPENSATION RANGE

Annual Salary $88,000 - $92,000 – commensurate with experience

ADDITIONAL BENEFITS

• A career path to grow your professional experiences


• Full medical, dental and vision benefits, as well as certain other health and wellness benefits


• Retirement savings plan with company match


• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

EOE/Minorities/Females/Veterans/Disability