Digital Media Growth & Engagement Leader

Nexstar Media Group Inc.; Brownsville, Northern (TX, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Nexstar Media Group Inc. is seeking a Digital Media Manager to lead the station's digital content strategy across website, mobile, social media, streaming, and emerging platforms.

You will drive audience engagement, grow digital revenue opportunities, and oversee content production to maximize reach and impact across all platforms. The role requires strong leadership, expertise in digital journalism, analytics, SEO, and video publishing.

Qualifications

• Bachelor's degree required or equivalent in journalism, communications, or digital media.
• 3-5 years in digital media, newsroom, content management, or audience development.

Responsibilities

• Lead daily digital content strategy and execution across all station platforms.
• Develop audience growth strategies to increase website traffic, video views, social engagement, and newsletter subscriptions.
• Utilize SEO and analytics to maximize search performance and guide editorial decisions.
• Oversee video publishing and streaming across websites, apps, and social platforms; pursue live streaming opportunities.
• Recruit, train, and evaluate digital content staff; foster innovation and collaboration.
• Collaborate with newsroom, marketing, sales, and production on cross-department digital initiatives.

Skills

Audience growth

SEO

Analytics

Social media strategy

Editorial leadership

Video publishing

Content management

Team leadership

Project management

Education

Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or related field

Tools

WordPress

Adobe Analytics

Chartbeat

Adobe Premiere

Adobe Express

Adobe Photoshop

Social News Desk

Job description

Nexstar Media Group Inc. is seeking a Digital Media Manager to lead the station's digital content strategy across website, mobile, social media, streaming, and emerging platforms.

You will drive audience engagement, grow digital revenue opportunities, and oversee content production to maximize reach and impact across all platforms. The role requires strong leadership, expertise in digital journalism, analytics, SEO, and video publishing.