Digital Channel Marketing Lead – Real-Time Campaigns

Citigroup; Charlotte (NC); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident & disability insurance

Wellness programs

Paid time off

Job summary

Citigroup seeks a Digital Channel Lead Analyst to drive Citi Marketing strategies for online and mobile app engagement. You will lead campaigns across Retail Bank, Cards, and Mortgage, focusing on Lending, Spend, and Checking, delivering personalized experiences.

Role requires real-time data use, strong partnerships, and effective stakeholder communication to ensure compliant, timely delivery of campaigns across platforms.

Qualifications

• 6–10 years of marketing/retail bank experience.
• Pega marketing experience is required.
• Strong attention to detail and project management.
• Excellent communication and problem-solving skills.
• Organizational skills and ability to manage multiple tasks.
• Creative problem solving and ownership mindset.
• Excellent presentation and teamwork abilities.

Responsibilities

• Lead audience and creative workstreams for digital programs.
• Deliver real-time marketing messages within platforms.
• Collaborate with IT, Marketing, Risk, Legal, and Compliance.
• Review campaign specs and validate data and code.
• Create resources to help marketers execute campaigns timely.
• Coordinate with PEGA/Aprimo teams to minimize hurdles.
• Support audits and ensure regulatory compliance.
• Balance workload across delivery teams for digital marketing.
• Assess risk and uphold Citigroup's reputation and controls.

Skills

Marketing expertise

Pega experience

Attention to detail

Project management

Communication

Organizational skills

Creative problem solving

Ownership

Education

Bachelor's degree

Master's degree preferred

Tools

Pega Platform

Job description

Citigroup seeks a Digital Channel Lead Analyst to drive Citi Marketing strategies for online and mobile app engagement. You will lead campaigns across Retail Bank, Cards, and Mortgage, focusing on Lending, Spend, and Checking, delivering personalized experiences.

Role requires real-time data use, strong partnerships, and effective stakeholder communication to ensure compliant, timely delivery of campaigns across platforms.