Digital Channel Analyst

Citigroup; Charlotte (NC); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident & disability insurance

Wellness programs

Paid time off

Job summary

Citigroup seeks a Digital Channel Lead Analyst to drive Citi Marketing strategies for online and mobile app engagement. You will lead campaigns across Retail Bank, Cards, and Mortgage, focusing on Lending, Spend, and Checking, delivering personalized experiences.

Role requires real-time data use, strong partnerships, and effective stakeholder communication to ensure compliant, timely delivery of campaigns across platforms.

Qualifications

• 6–10 years of marketing/retail bank experience.
• Pega marketing experience is required.
• Strong attention to detail and project management.
• Excellent communication and problem-solving skills.
• Organizational skills and ability to manage multiple tasks.
• Creative problem solving and ownership mindset.
• Excellent presentation and teamwork abilities.

Responsibilities

• Lead audience and creative workstreams for digital programs.
• Deliver real-time marketing messages within platforms.
• Collaborate with IT, Marketing, Risk, Legal, and Compliance.
• Review campaign specs and validate data and code.
• Create resources to help marketers execute campaigns timely.
• Coordinate with PEGA/Aprimo teams to minimize hurdles.
• Support audits and ensure regulatory compliance.
• Balance workload across delivery teams for digital marketing.
• Assess risk and uphold Citigroup's reputation and controls.

Skills

Marketing expertise

Pega experience

Attention to detail

Project management

Communication

Organizational skills

Creative problem solving

Ownership

Education

Bachelor's degree

Master's degree preferred

Tools

Pega Platform

Job description

Digital Channel Lead Analyst will lead and execute Citi Marketing strategies to drive customer engagement. The role will drive marketing execution in Citi's Citibank Online and Mobile App post log in marketing placements. The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking.

The Digital Channel Program manager is responsible for the delivery of those strategies to our existing customers - ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across Citi's cross functional teams. Partner with subject matter stakeholders such as IT, Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi's data infrastructure, real time offer decisioning engine, and technical platforms. The role will require strong communication and influence skills, in particular colleagues in other areas and occasional external customers.

Responsibilities

• Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
• Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
• Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
• Aid in reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
• Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
• Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.
• Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities.
• Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Digital Experience within Pega is a necessity.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location

NC-CHARLOTTE (BALLANTYNE)

Primary Location Full Time Salary Range

$107,120.00 - $160,680.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time of

• medical
• dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time of