Senior Marketing Campaigns & Data Insights Lead

Bank of America; Boston (MA); On-site; USD 109,000 - 154,000; Full time

Job summary

Bank of America is seeking a seasoned professional to drive tactical plans and lead cross-channel marketing initiatives across Offers Management and Insight Engine platforms. The role requires interfacing with senior leaders and ensuring timely, high-quality campaign deployments.

Responsibilities include managing campaigns across Online Banking, Mobile Erica, and contact centers, with a focus on reducing defects and ensuring operational excellence.

Qualifications

• 5+ years in roles related to project and initiative delivery.
• Develop implementation plans for targeted customer offers & referrals managed via Insight Engine.
• Translate the intended customer & associate experience into technical requirements for real-time offer display.
• Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc.
• Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment.
• Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion.
• Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities)
• Ability to work across teams to coordinate with clear communication and influence.
• Ability to learn and navigate new user interfaces

Responsibilities

• Deliver tactical plans to achieve goals through advanced coding and metadata management.
• Provide support and technical leadership for platforms and operations.
• Oversee cross-channel marketing campaigns across Offers Management/Insight Engine channels.
• Interact with senior leaders and ensure on-time, error-free campaign deployments.
• Collaborate with technology and business teams to expand channels and products.

Skills

Attention to Detail

Business Operations Management

Collaboration

Project Management

Technical Strategy Development

Business Process Analysis

Decision Making

Oral Communications

Recording/Organizing Information

Solution Delivery Process

Active Listening

Analytical Thinking

Continuous Improvement

Data Quality Management

Technical Documentation

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a seasoned professional to drive tactical plans and lead cross-channel marketing initiatives across Offers Management and Insight Engine platforms. The role requires interfacing with senior leaders and ensuring timely, high-quality campaign deployments.

Responsibilities include managing campaigns across Online Banking, Mobile Erica, and contact centers, with a focus on reducing defects and ensuring operational excellence.