Digital Channel Analyst

Citi; Charlotte (NC); On-site; USD 107,120 - 160,680; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability保险

Wellness programs

Paid time off (vacation)

Sick leave

Paid holidays

Job summary

Citi is seeking a Digital Channel Lead Analyst in Charlotte to lead Citi Existing Marketing strategies across Citi’s online platforms. You will drive audience-driven campaigns in Acquisitions, Personal Banking and Wealth Management, delivering revenue through relevant product offers.

The role requires 6–10 years in marketing/financial services with strong project management, communication and organizational skills, including experience with Pega.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Digital experience preferably within Pega is a plus.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

Responsibilities

• Provide subject matter expertise and leadership for audience and creative workstreams to deliver digital marketing programs across Acquisitions, Personal Banking and Wealth Management.
• Ensure delivery of relevant creative messaging within the platform and leverage real-time data to enhance marketing strategies and opportunities.
• Partner to generate accurate audience and work with tools (PEGA) and 3rd party partners to build comprehensive strategies.
• Aid in reviewing campaign specifications and perform data and code validations to ensure audience meets business requirements.
• Develop resources and documentation to help marketers execute campaigns timely while adhering to Citi compliance and controls standards.
• Collaborate with technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams with minimal hurdles.
• Support audits and ensure understanding of regulatory requirements for related activities.

Skills

Marketing experience

Pega experience

Attention to detail

Project management

Communication skills

Organizational skills

Ownership

Education

Bachelor's degree

Master's degree preferred

Tools

PEGA

Aprimo

Job description

Digital Channel Lead Analyst will lead and execute Citi Existing Marketing strategies to drive customer engagement. The role will drive marketing execution in Citi's Citibank Online and Mobile App post log in marketing placements. The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking.

Responsibilities

• Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
• Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
• Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
• Aid in reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
• Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
• Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.
• Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities.
• Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Digital Experience preferably within Pega is a plus.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location

NC-CHARLOTTE (BALLANTYNE)

Salary Range

$107,120.00 - $160,680.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Citi offers competitive employee benefits, including:

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays

Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents - AI Notice and Right

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi's EEO Policy Statement and the Know Your Rights poster.

Anticipated Posting Close Date: Aug 06, 2026