Senior Digital Channel Lead — Real-Time Marketing

Citigroup Inc.; Charlotte (NC); On-site; USD 107,120 - 160,680; Full time

Job summary

Citigroup Inc. in Charlotte, NC is seeking a Digital Channel Lead Analyst to drive Citi Existing Marketing strategies and customer engagement across Citi’s online and mobile platforms, with focus on post-login messaging for Acquisitions, Personal Banking and Wealth Management.

The role collaborates with IT, Marketing, Risk and Compliance to deliver personalized, timely communications using real-time decisioning and PEGA-driven audiences, while guiding agile teams to optimize campaigns and

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Digital Experience preferably within Pega is a plus.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
• Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
• Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
• Aid in reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
• Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
• Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.

Skills

Attention to detail

Project management

Communication

Problem solving

Time management

Education

Bachelor’s degree

Master’s degree preferred

Tools

PEGA

Job description

Citigroup Inc. in Charlotte, NC is seeking a Digital Channel Lead Analyst to drive Citi Existing Marketing strategies and customer engagement across Citi’s online and mobile platforms, with focus on post-login messaging for Acquisitions, Personal Banking and Wealth Management.

The role collaborates with IT, Marketing, Risk and Compliance to deliver personalized, timely communications using real-time decisioning and PEGA-driven audiences, while guiding agile teams to optimize campaigns and