Marketing Channel Ops Lead – Real-Time Offers

Bank of America; Pennington (AL); On-site; USD 109,000 - 154,000; Full time

Job summary

Bank of America is seeking a detail-oriented marketing technology professional to lead the delivery of tactical plans across cross-channel campaigns, leveraging Insight Engine and Offers Management.

You will translate business requirements into real-time display specifications, manage tight SLAs, perform UAT and production certification, and collaborate with technology and marketing teams to optimize campaign performance across Online Banking, Mobile Erica, and contact centers.

Qualifications

• Targeted customer offers & referrals require accurate planning.
• Experience turning business requirements into technical specs.
• Ability to meet strict timelines and SLAs across campaigns.
• Knowledge of real-time rules and front-end/back-end systems.

Responsibilities

• Develop implementation plans for targeted customer offers & referrals via Insight Engine.
• Translate customer experience into technical requirements for real-time offer display.
• Manage timelines and testing to ensure on-time campaign deployments.
• Perform UAT and production certification and monitor production environments.

Skills

Attention to Detail

Project Management

Analytical Thinking

Data Quality Management

Technical Documentation

Oral Communications

Recording/Organizing Information

Continuous Improvement

Collaboration

Decision Making

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a detail-oriented marketing technology professional to lead the delivery of tactical plans across cross-channel campaigns, leveraging Insight Engine and Offers Management.

You will translate business requirements into real-time display specifications, manage tight SLAs, perform UAT and production certification, and collaborate with technology and marketing teams to optimize campaign performance across Online Banking, Mobile Erica, and contact centers.