Audience Marketing Lead — Data-Driven Campaigns

Citi; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Citi is seeking an Audience Management Lead Analyst to guide lending targeted marketing offers for existing customers. The role involves managing projects, developing marketing packages, and evaluating waterfall logic across online and offline channels.

You will work with cross-functional teams to translate business goals into technical implementation within Citi Marketing Platform and manage a critical list processing vendor.

Qualifications

• 6-10 years of experience in a digital or database marketing role.

Responsibilities

• Manage offer targeting and implementation across multiple online and offline channels within one or more functional specialties.

Skills

SQL

CRM

Campaign management

Data analysis

Marketing analytics

Salesforce Marketing Cloud

Education

Bachelor"s degree

Tools

SAS

Job description

Citi is seeking an Audience Management Lead Analyst to guide lending targeted marketing offers for existing customers. The role involves managing projects, developing marketing packages, and evaluating waterfall logic across online and offline channels.

You will work with cross-functional teams to translate business goals into technical implementation within Citi Marketing Platform and manage a critical list processing vendor.