Digital Campaign Lead

Gray Media, Inc.; Lafayette (LA); Hybrid; USD 50,000 - 57,000; Full time

Benefits offered by this job

Health insurance

401(k) Plan (including matching)

Paid parental leave

Paid Time Off

Relocation PTO

Job summary

KATC-TV/Gray Media is seeking a Digital Sales Coordinator to onboard, manage workflow, and optimize digital advertising campaigns across OTT/CTV, display, video, social, and mobile. You will partner with the sales team and Gray Digital Media to ensure accurate order entry, trafficking, and launch verification.

The role emphasizes monitoring pacing, performance, and attribution tracking across campaigns, with a focus on timely reporting and proactive optimization, in a full-time, on-site setting

Qualifications

• Familiarity with digital marketing products including OTT/CTV, programmatic display, video, paid social and mobile.
• Strong written and verbal communication skills and the ability to multitask in a fast-paced sales environment.
• Working knowledge of GA4, ad trafficking platforms, and order management systems a plus.

Responsibilities

• Campaign Operations & Order Entry: enter digital orders with high accuracy across platforms and campaigns.
• Digital Campaign Management: monitor pacing, delivery, and performance; optimize campaigns to protect revenue.
• Reporting & Analytics: pull and distribute regular campaign performance reports; reconcile metrics.
• Sales Support & Communication: collaborate with Media Executives and Digital Sales Manager to ensure smooth campaigns.

Skills

Digital marketing knowledge

Self-starter

Strong communication

Organizational skills

Tools

GA4

Ad trafficking platforms

Order management systems

Microsoft Excel

PowerPoint

Job description

KATC-TV/Gray Media is seeking a Digital Sales Coordinator to onboard, manage workflow, and optimize digital advertising campaigns across OTT/CTV, display, video, social, and mobile. You will partner with the sales team and Gray Digital Media to ensure accurate order entry, trafficking, and launch verification.

The role emphasizes monitoring pacing, performance, and attribution tracking across campaigns, with a focus on timely reporting and proactive optimization, in a full-time, on-site setting