Digital Marketing Strategist: Multi-Platform Campaigns

GRAY MEDIA

Brookhaven (GA)

On-site

USD 70,000 - 100,000

Full time

7 days ago

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Job summary

WKTB-TV/Gray Media is seeking a Digital Marketing Strategist to support our Marketing Executives with pre- and post-sale campaign planning, trafficking, and optimization across display, video, OTT/CTV, social, and search. You will implement tracking, drive measurable results for local businesses, and collaborate with sales and strategy to optimize multi-channel campaigns.

You will bring creativity, data-driven insights, and a passion for digital media to build campaigns, present results to

Qualifications

Bachelor’s degree in marketing, Business, Communications, or related field
2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
Collaborative, approachable teammate with a service mindset and strong follow-through
Analytical thinker with close attention to detail and a continuous improvement mentality
Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
An initiative-taking, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
Familiarity with tag managers, pixel frameworks, and attribution models
Comfort building dashboards and visualizations for non-technical audiences

Responsibilities

Partner daily with MEs to build digital strategies that align with client goals and KPIs
Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables
Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social
Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
Work with internal and external teams to traffic assets and confirm launch readiness
Monitor performance and proactively optimize campaigns for efficiency and scale
Diagnose performance drivers across audiences, creative, placements, and inventory
Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams
Join pre/post-sale client calls with MEs to present results and guide next-step optimizations
Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
Share success stories, case studies, and best practices to elevate digital expertise across the sales team
Maintain organized documentation, trafficking sheets, and reporting cadence
Ensure all deliverables and reporting are accurate and on time
Wide Orbit sales
Perform additional duties as assigned by management