Digital Campaign Coordinator – Analytics & Optimization

GRAY MEDIA; Lafayette (LA); On-site; USD 50,000 - 57,000; Full time

Benefits offered by this job

Medical, Dental, Vision

HSA contributions

Flex Spending Account

Life & disability benefits

Parental leave

Adoption & Surrogacy

401(k) match

Employee Assistance Program

Voluntary benefits

PTO + Relocation PTO

Caring culture

Job summary

Gray Media is seeking a Digital Sales Coordinator for KATC-TV to onboard, optimize, and manage digital advertising campaigns across OTT/CTV, display, video, and social.

You will partner with the Sales team and Gray Digital Media Ad Ops to ensure accurate order entry, trafficking, and campaign execution, delivering measurable results for clients. This is a full-time role based in Lafayette, LA with a competitive benefits package.

Qualifications

• Experience with digital marketing products including OTT/CTV, display and paid social.
• Familiarity with GA4, tag management, and attribution tracking.
• Strong organizational skills with attention to detail and deadlines.
• Excellent written and verbal communication; team-oriented.

Responsibilities

• Campaign Operations & Order Entry: Digital order entry across platforms with high accuracy.
• Collaborate with Sales and Gray Digital Media Ad Ops for setup, trafficking, and execution.
• Coordinate campaign onboarding: creative submission, scheduling, launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients.

Skills

Digital advertising

Project management

Analytics

GA4 tracking

Ad operations

Excel

Communication

Tools

Ad trafficking platforms

Google Analytics GA4

Google Tag Manager

PowerPoint

Job description

Gray Media is seeking a Digital Sales Coordinator for KATC-TV to onboard, optimize, and manage digital advertising campaigns across OTT/CTV, display, video, and social.

You will partner with the Sales team and Gray Digital Media Ad Ops to ensure accurate order entry, trafficking, and campaign execution, delivering measurable results for clients. This is a full-time role based in Lafayette, LA with a competitive benefits package.