DIGITAL SALES COORDINATOR - KATC

Gray Media, Inc.; Lafayette (LA); Hybrid; USD 50,000 - 57,000; Full time

Benefits offered by this job

Health insurance

401(k) Plan (including matching)

Paid parental leave

Paid Time Off

Relocation PTO

Job summary

KATC-TV/Gray Media is seeking a Digital Sales Coordinator to onboard, manage workflow, and optimize digital advertising campaigns across OTT/CTV, display, video, social, and mobile. You will partner with the sales team and Gray Digital Media to ensure accurate order entry, trafficking, and launch verification.

The role emphasizes monitoring pacing, performance, and attribution tracking across campaigns, with a focus on timely reporting and proactive optimization, in a full-time, on-site setting

Qualifications

• Familiarity with digital marketing products including OTT/CTV, programmatic display, video, paid social and mobile.
• Strong written and verbal communication skills and the ability to multitask in a fast-paced sales environment.
• Working knowledge of GA4, ad trafficking platforms, and order management systems a plus.

Responsibilities

• Campaign Operations & Order Entry: enter digital orders with high accuracy across platforms and campaigns.
• Digital Campaign Management: monitor pacing, delivery, and performance; optimize campaigns to protect revenue.
• Reporting & Analytics: pull and distribute regular campaign performance reports; reconcile metrics.
• Sales Support & Communication: collaborate with Media Executives and Digital Sales Manager to ensure smooth campaigns.

Skills

Digital marketing knowledge

Self-starter

Strong communication

Organizational skills

Tools

GA4

Ad trafficking platforms

Order management systems

Microsoft Excel

PowerPoint

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$50,000 - $57,000/yr.

Shift and Schedule:

Mon. - Fri. (at Manager's Discretion)

Job Type:

Full-Time

_______________________

About KATC:

KATC-TV is Acadiana's trusted source for local news, weather, and sports. As a part of Gray Media, KATC is building on its tradition of award-winning journalism while expanding its commitment to innovative storytelling, breaking news coverage, and serving the communities of South Louisiana with urgency, accuracy, and integrity.

Job Summary/Description:

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization of the Digital Advertising campaign, such as Campaign Operations & Order Entry, Digital Campaign Management, Reporting & Analytics, and Sales Support & Communication.

Duties/Responsibilities include, but are not limited to:

Campaign Operations & Order Entry:

• Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
• Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
• Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed

Digital Campaign Management:

• Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
• Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
• Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
• Assist in the implementation and auditing of attribution and conversion tracking across campaigns
• Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month

Reporting & Analytics:

• Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
• Maintain accurate records of campaign metrics, pacing, and delivery outcomes
• Reconcile and audit third-party billing and impressions

Sales Support & Communication:

• Work closely with Media Executives and the current Digital Sales Manager to ensure seamless campaign execution and client satisfaction
• Manage and communicate digital inventory availability and sell-through percentages to the sales team
• Assist with compiling regular reporting and establishing recurring cadences per account

Qualifications/Requirements:

• Familiarity with digital marketing products, including OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile
• Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems a plus
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Exceptional organizational skills with strong attention to detail
• Ability to prioritize, multitask, and meet deadlines in a high-paced sales environment
• Strong written and verbal communication skills
• Self-starter who takes initiative and works well both independently and cross-functionally

KACT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.