Digital Sales Coordinator: Campaign Builder & Analytics

GRAY MEDIA; Charleston (SC); On-site; USD 40,000 - 55,000; Full time

Job summary

WCSC Live 5 News, the Gray Media CBS affiliate in Charleston, is seeking a Digital Sales Coordinator to join our Gray Digital Media team. This entry-level role offers hands-on experience in digital advertising, campaign management, and marketing strategy, supporting a top-performing sales and marketing group.

You'll gain practical exposure to the tools, platforms, and data powering modern advertising while collaborating with media executives and sales leaders in a fast-paced environment.

Qualifications

• Degree in Marketing, Communications, Advertising, or a related field.
• Must have strong organizational skills and be willing to take initiative.
• Must be able to prioritize, multitask, and perform in a fast-paced environment.
• Basic understanding of digital marketing concepts (impressions, CTR, SEO, social media ads, etc.).
• Proficiency in data entry tools, PowerPoint, Excel, and Word.
• Willingness to learn fast, adapt quickly, and contribute to a team-driven environment.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in the planning, execution, and monitoring of digital advertising campaigns (including display, video, OTT, and social media).
• Track campaign performance using reporting tools (Gray Insights, Google Analytics, etc.).
• Communicate with internal teams to ensure deadlines and deliverables are met.
• Stay on top of digital trends, tools, and local market insights.
• Support Media Executives and Sales Management in developing client proposals and presentations.

Skills

Digital advertising

Campaign management

Data interpretation

Communication skills

Organizational skills

PowerPoint

Excel

Team collaboration

Education

Degree in Marketing, Communications, Advertising, or related field

Tools

Google Analytics

MS Excel

MS PowerPoint

MS Word

Job description

WCSC Live 5 News, the Gray Media CBS affiliate in Charleston, is seeking a Digital Sales Coordinator to join our Gray Digital Media team. This entry-level role offers hands-on experience in digital advertising, campaign management, and marketing strategy, supporting a top-performing sales and marketing group.

You'll gain practical exposure to the tools, platforms, and data powering modern advertising while collaborating with media executives and sales leaders in a fast-paced environment.