Digital Marketing Strategist — Multi-Channel Campaigns

Georgia Association of Broadcasters

Brookhaven (GA)

On-site

USD 70,000 - 100,000

Full time

7 days ago

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Job summary

WKTB-TV/Gray Media in Atlanta seeks a Digital Marketing Strategist to support Marketing Executives with pre- and post-sale campaign planning, trafficking, and optimization across display, video, OTT/CTV, social, and search.

You will implement pixels/UTMs, GA4 reporting, and deliver data-driven insights to drive measurable results for local businesses while collaborating with internal teams and clients to craft, launch, and optimize multi-channel campaigns.

Qualifications

Bachelor’s degree in marketing, business, communications, or related field.
2+ years in digital marketing or media sales, agency or broadcast experience preferred.
Strong knowledge of display, OTT/CTV, video, search, and social advertising.
Excellent communication and presentation skills with clients and colleagues.
Analytical thinker with attention to detail and continuous improvement mindset.
Experience with GA4, Google Ads, YouTube, Meta Ads Manager, and DSPs.
Ability to build dashboards and visuals for non-technical audiences.

Responsibilities

Partner with Marketing Executives to translate client goals into pre/post-sale plans.
Manage campaign setup across platforms, assets, targeting, budgets, and flighting.
Oversee tracking implementation and conversion events for accurate measurement.
Create clear reports linking performance to client outcomes.
Identify opportunities for cross-sell and renewals based on data insights.