DIGITAL SALES COORDINATOR - KATC

GRAY MEDIA; Lafayette (LA); On-site; USD 50,000 - 57,000; Full time

Benefits offered by this job

Medical, Dental, Vision

HSA contributions

Flex Spending Account

Life & disability benefits

Parental leave

Adoption & Surrogacy

401(k) match

Employee Assistance Program

Voluntary benefits

PTO + Relocation PTO

Caring culture

Job summary

Gray Media is seeking a Digital Sales Coordinator for KATC-TV to onboard, optimize, and manage digital advertising campaigns across OTT/CTV, display, video, and social.

You will partner with the Sales team and Gray Digital Media Ad Ops to ensure accurate order entry, trafficking, and campaign execution, delivering measurable results for clients. This is a full-time role based in Lafayette, LA with a competitive benefits package.

Qualifications

• Experience with digital marketing products including OTT/CTV, display and paid social.
• Familiarity with GA4, tag management, and attribution tracking.
• Strong organizational skills with attention to detail and deadlines.
• Excellent written and verbal communication; team-oriented.

Responsibilities

• Campaign Operations & Order Entry: Digital order entry across platforms with high accuracy.
• Collaborate with Sales and Gray Digital Media Ad Ops for setup, trafficking, and execution.
• Coordinate campaign onboarding: creative submission, scheduling, launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients.

Skills

Digital advertising

Project management

Analytics

GA4 tracking

Ad operations

Excel

Communication

Tools

Ad trafficking platforms

Google Analytics GA4

Google Tag Manager

PowerPoint

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$50,000 - $57,000/yr.

Shift and Schedule

Mon. - Fri. (at Manager's Discretion)

Job Type

Full-Time

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About KATC

KATC-TV is Acadiana's trusted source for local news, weather, and sports. As a part of Gray Media, KATC is building on its tradition of award-winning journalism while expanding its commitment to innovative storytelling, breaking news coverage, and serving the communities of South Louisiana with urgency, accuracy, and integrity.

Job Summary/Description

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization of the Digital Advertising campaign, such as Campaign Operations & Order Entry, Digital Campaign Management, Reporting & Analytics, and Sales Support & Communication.

Duties/Responsibilities

Campaign Operations & Order Entry

• Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
• Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
• Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed

Digital Campaign Management

• Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
• Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
• Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
• Assist in the implementation and auditing of attribution and conversion tracking across campaigns
• Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month

Reporting & Analytics

• Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
• Maintain accurate records of campaign metrics, pacing, and delivery outcomes
• Reconcile and audit third-party billing and impressions

Sales Support & Communication

• Work closely with Media Executives and the current Digital Sales Manager to ensure seamless campaign execution and client satisfaction
• Manage and communicate digital inventory availability and sell-through percentages to the sales team
• Assist with compiling regular reporting and establishing recurring cadences per account

Qualifications/Requirements

• Familiarity with digital marketing products, including OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile
• Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems a plus
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Exceptional organizational skills with strong attention to detail
• Ability to prioritize, multitask, and meet deadlines in a high-paced sales environment
• Strong written and verbal communication skills
• Self-starter who takes initiative and works well both independently and cross-functionally

KACT-TV/Gray Media is a drug‑free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.