Digital Asset Governance Lead — Marketing & Ecommerce

ProCaps Labs; Henderson (NV); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Discretionary company-wide bonus

Top-Tier Medical, Dental & Vision

Paid Time Off

401(k) with Company Match

Life Insurance

Short Term Disability

Gym Membership Reimbursement

Vitamin Allowance + Discounts

Health Savings Account

Employee Referral Program

Pet Insurance

Job summary

ProCaps Labs in Henderson, NV seeks a Digital Asset Manager to own the DAM across Brandfolder and SharePoint, shaping taxonomy, naming standards, permissions, and workflows to keep assets accessible and on-brand. You will build scalable processes for cross-functional teams—Marketing, Creative, Product, and Ecommerce—ensuring assets are production-ready for site launches, campaigns, and channel placements.

This builder role requires meticulous attention to detail and a passion for consistent

Qualifications

• Bachelor's degree in a related field or equivalent practical experience.
• 5-7 years in digital asset management or related field.
• Hands-on proficiency with SharePoint; Brandfolder expertise preferred.
• Experience building taxonomy, naming conventions, and governance.
• Experience with channels where platforms set creative specs (e.g., Amazon, Social).
• Understanding of image SEO best practices (URL structures, alt text, file size).
• Familiarity with DAM/CMS/PIM integrations.
• Strong organizational skills and high attention to detail.
• Cross-functional collaboration and training non-technical users.
• Experience in consumer brand, CPG, or e-commerce environments preferred.

Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage (SharePoint).
• Define and evolve long-term asset management strategy as volume grows.
• Ensure teams can find and pull approved assets; manage exceptions.
• Build and enforce tagging systems, naming conventions, and folder structures.
• Ensure DAM metadata accounts for SKU, product name, category, brand, asset type, channel, and lifecycle status.
• Maintain relationship between each asset and SKU/product/variant with channel identifiers.
• Create naming rules for channel-specific file names (no spaces/dashes/underscores).
• Maintain complete asset sets for each product (imagery, lifestyle, graphics, logos).
• Ensure assets are production-ready ahead of website launches, PDPs, promotions.
• Set and maintain user permissions and compliance, protect sensitive content.
• Enforce licensing terms and ensure assets are approved for internal/external use.
• Coordinate with compliance on regulated content requirements.
• Track channel-specific asset usage and versions.
• Flag outdated assets and manage version control; channel-specific clearances.
• Maintain channel specs: dimensions, aspect ratio, file type, resolution, naming.
• Support integrations between DAM and CMS/ecommerce, PIM, and marketing platforms.
• Train staff across departments on system use and best practices.
• Drive adoption and consistency across teams.
• Collaborate with Marketing, Creative, Product, Operations, Ecommerce; liaise with agencies.

Skills

Digital asset management

Taxonomy & governance

Cross-functional collaboration

Image SEO basics

Asset delivery via URL feed

DAM integrations

Training non-technical users

Consumer brand / e-commerce

Attention to detail

Education

Bachelor's degree

Tools

SharePoint

Brandfolder

Job description

ProCaps Labs in Henderson, NV seeks a Digital Asset Manager to own the DAM across Brandfolder and SharePoint, shaping taxonomy, naming standards, permissions, and workflows to keep assets accessible and on-brand. You will build scalable processes for cross-functional teams—Marketing, Creative, Product, and Ecommerce—ensuring assets are production-ready for site launches, campaigns, and channel placements.

This builder role requires meticulous attention to detail and a passion for consistent