Digital Asset Manager – Scale Brand & Ecommerce DAM

ProCaps Labs; Boulder (CO); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Discretionary bonus

Medical, Dental & Vision coverage

Paid Time Off

401(k) with Company Match

Life Insurance

Short Term Disability

Gym Membership Reimbursement

Vitamin Allowance & Discounts

Health Savings Account

Employee Referral Program

Pet Insurance

Job summary

ProCaps Labs is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint. You will define long-term strategy, govern tagging and naming conventions, and ensure asset accessibility, compliance, and brand consistency across Marketing, Product, and Ecommerce.

You will build scalable processes for asset intake, lifecycle management, and cross-functional training, ensuring assets meet channel specs and are ready for launches and campaigns.

Qualifications

• Bachelor's degree in a related field or equivalent practical experience
• 5-7 years of experience in digital asset management, digital library/media management, or closely related function
• Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
• Demonstrated experience building taxonomy, naming conventions, and governance processes
• Experience with channels where external platforms set creative specs and reject assets
• Foundational understanding of image SEO best practices, including URL structures, hyphenation, alt text optimization, and file size/format constraints
• Understanding of delivering assets by URL feed and automated delivery; familiarity with DAM/CMS/PIM integrations
• Strong organizational skills and high attention to detail
• Comfortable training non-technical users
• Experience in a consumer brand, CPG, or e-commerce environment preferred

Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
• Define and evolve the long-term asset management strategy as volume and channels grow
• Set up the asset system and standards so teams can find and pull approved assets themselves
• Build tagging systems and folder/category structures
• Collaborate on taxonomy to account for SKU, product name, category, brand, asset type, channel, and lifecycle
• Maintain asset lifecycle status and ensure channel-specific clearance
• Coordinate intake of new assets and manage replacements across channels

Skills

DAM experience

SharePoint

Brandfolder

Taxonomy governance

Channel asset mgmt

SEO best practices

DAM integrations

Cross-functional training

Consumer brand

Education

Bachelor's degree in related field

Tools

SharePoint

Brandfolder

Job description

ProCaps Labs is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint. You will define long-term strategy, govern tagging and naming conventions, and ensure asset accessibility, compliance, and brand consistency across Marketing, Product, and Ecommerce.

You will build scalable processes for asset intake, lifecycle management, and cross-functional training, ensuring assets meet channel specs and are ready for launches and campaigns.