Digital Asset Manager: DAM Systems & Brand Governance

RiseMe; Henderson (NV); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Salary range: $90,000–$100,000

Discretionary bonus

Medical, dental & vision coverage

Paid time off & holidays

401(k) with company match

Life insurance

Short term disability

Gym membership reimbursement

Vitamin allowance + discounts

Health Savings Account

Referral program

Pet insurance

Job summary

ProCaps is seeking an Digital Asset Manager to build and govern the DAM ecosystem across Brandfolder and SharePoint, creating scalable taxonomy, naming conventions, and governance processes. The role collaborates with Marketing, Creative, Product, and Ecommerce to ensure assets meet channel requirements and are delivered on time for launches.

The successful candidate will own asset systems, enforce standards, manage permissions, and train non-technical users while maintaining brand consistency.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5-7 years in digital asset management or related field.
• Hands-on SharePoint proficiency; Brandfolder preferred.
• Experience building taxonomy, naming conventions, governance processes.
• Experience with channels where assets must meet platform specs.
• Understanding of image SEO fundamentals and URL/alt text rules.
• Familiar with DAM/CMS/PIM integrations.
• Strong organization and attention to detail.
• Comfortable training non-technical users.
• Experience in consumer brand, CPG, or ecommerce a plus.

Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and SharePoint storage.
• Define and evolve long-term asset management strategy as volume grows.
• Own asset system and standards; enable teams to find/pull approved assets; handle exceptions.
• Build tagging systems, file-naming conventions, and folder structures.
• Collaborate on taxonomy for SKU/product/brand/channel; ensure DAM is searchable.
• Maintain asset-SKU relationships with channel identifiers and placements.
• Create naming rules for channel-specific file names (no spaces/dashes/underscores).
• Maintain complete asset sets per product: imagery, video, logos, icons, etc.
• Ensure assets are ready before launches, PDP updates, promotions, and campaigns.
• Set user permissions and security protocols; enforce licensing and compliance.
• Coordinate with compliance on regulated content requirements.
• Link label images to physical label versions with dates; manage replacements as needed.
• Flag outdated assets and manage version control; ensure cross-channel approval rules.
• Oversee intake of assets from shoots/agencies; require layered files/master copies.
• Maintain asset lifecycle status per workflows; archive/delete outdated assets.
• Coordinate channel go-live dates and maintain channel specs sheet.
• Support integrations between DAM, CMS/ecommerce, PIM, and marketing platforms.
• Define workflows for distributing assets to downstream systems.
• Identify opportunities to reduce manual downloading, resizing, renaming, re-uploading assets.
• Collaborate with Ecommerce to ensure URLs/replacements don't break images or SEO.
• Train staff on system use, search, and upload best practices.
• Drive adoption across teams with varying technical comfort.
• Partner with Marketing, Creative, Product, Operations, and Ecommerce; be primary contact for agencies.

Skills

Bachelor's degree

5-7 years DAM

SharePoint

Brandfolder

Taxonomy governance

Channel specs

Image SEO basics

DAM/DMS integrations

Organization

User training

CPG/ecommerce

Education

Bachelor's degree

Tools

SharePoint

Brandfolder

Job description

ProCaps is seeking an Digital Asset Manager to build and govern the DAM ecosystem across Brandfolder and SharePoint, creating scalable taxonomy, naming conventions, and governance processes. The role collaborates with Marketing, Creative, Product, and Ecommerce to ensure assets meet channel requirements and are delivered on time for launches.

The successful candidate will own asset systems, enforce standards, manage permissions, and train non-technical users while maintaining brand consistency.