Digital Asset Architect - Marketing & Ecommerce

RiseMe; Broomfield (CO); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Salary range: $90,000-$100,000

Discretionary bonus

Medical, Dental & Vision coverage

Paid time off

401(k) with company match

Life insurance

Short term disability

Gym membership reimbursement

Vitamin allowance + discounts

HSA $1,600/year

Referral program

Pet insurance

Job summary

ProCaps is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint. You will build taxonomy, naming conventions, and governance, ensuring assets are searchable, compliant, and channel-ready across marketing, ecommerce, and product teams.

The role requires cross-functional collaboration, attention to detail, and the ability to establish scalable asset workflows for website launches, campaigns, and product updates. On-site role with a strong compliance mindset.

Qualifications

• Bachelor's degree in a related field, or equivalent practical experience
• 5-7 years of experience in digital asset management, digital library/media management, or a closely related function
• Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
• Demonstrated experience building taxonomy, naming conventions, and governance processes
• Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them (e.g., Amazon, HSN/QVC, Social Media, Email)
• Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
• Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations
• Strong organizational skills and high attention to detail
• Comfortable working cross-functionally and training non-technical users
• Experience in a consumer brand, CPG, or e-commerce environment preferred

Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
• Define and evolve the long-term asset management strategy as volume and channels grow
• Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests
• Build and enforce tagging systems, file-naming conventions, and folder/category structures
• Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date
• Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers
• Build naming rules that generate the file name each channel requires
• Maintain complete, organized asset sets for every product including imagery, lifestyle imagery, graphics, video, logos, badges, icons, and supporting content
• Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates
• Set and maintain user permissions and security protocols to protect sensitive content
• Enforce usage rights, licensing terms, and compliance rules for internal and external use
• Stay aware of and collaborate with the internal compliance team on regulated content requirements
• Tie label and panel images to the physical label version they came from, with a date
• Flag outdated or non-compliant assets and manage version control
• Track go-live dates on channels
• Support integrations between the DAM, CMS/ecommerce platform, PIM/product data systems, and other marketing platforms
• Help define workflows for automatically distributing approved assets to downstream systems
• Identify opportunities to reduce manual downloading, resizing, renaming, and re-uploading assets
• Partner with Ecommerce to ensure asset URLs and replacement workflows avoid broken images or SEO issues
• Train staff across departments on system use, search, and upload/organization best practices
• Drive adoption and consistent habits across teams with varying technical comfort levels
• Partner with Marketing, Creative, Product, Operations, and Ecommerce channels to understand asset needs by function

Skills

DAM strategy

SharePoint

Brandfolder

Taxonomy & governance

Channel asset delivery

Image SEO basics

DAM integrations

Cross-functional training

Detail orientation

Education

Bachelor's degree or equivalent

Tools

SharePoint

Brandfolder

Job description

ProCaps is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint. You will build taxonomy, naming conventions, and governance, ensuring assets are searchable, compliant, and channel-ready across marketing, ecommerce, and product teams.

The role requires cross-functional collaboration, attention to detail, and the ability to establish scalable asset workflows for website launches, campaigns, and product updates. On-site role with a strong compliance mindset.