Digital Asset Coordinator: DAM & Content Governance

Makemarks; Grand Rapids, Northern (MI, KY); Hybrid; USD 30,000 - 33,000; Full time

Benefits offered by this job

Flex Force opportunities

Job summary

Makemarks is seeking a Coordinator – DAM to steward our Digital Asset Management system and governance processes. This hybrid Grand Rapids, MI role ensures asset ingestion, metadata accuracy, taxonomy upkeep, and compliance across marketing ecosystems.

You will partner with Marketing, Creative, Packaging, Production, and Technology to maximize asset utilization. The ideal candidate brings 3–5+ years in DAM, hands-on experience with DAM platforms (AEM, Bynder, Acquia DAM, Aprimo, MediaValet), and

Qualifications

• Bachelor's degree in Business, Marketing, Information Management, Creative Operations, Communications, or related field.
• 3–5+ years of experience in Digital Asset Management or related discipline.
• Experience administering DAM platforms (e.g., AEM, Bynder, Acquia DAM, Aprimo, MediaValet).
• Strong understanding of metadata management, asset lifecycles, and governance.

Responsibilities

• Manage and maintain enterprise digital assets within a DAM platform.
• Ingest assets and apply metadata to ensure discoverability and compliance.
• Maintain taxonomy, metadata structures, naming conventions and categorization standards.
• Enforce DAM content delivery standards including file naming, classification, and metadata governance.
• Conduct audits to ensure content accuracy and compliance.
• Advise stakeholders on asset rights, licensing, retention, and archival standards.
• Support asset lifecycle processes including archiving and preservation.
• Collaborate with cross-functional teams to support merchandising, marketing and packaging.

Skills

Digital Asset Management

Metadata management

Governance

Project management

Communication skills

Education

Bachelor's Degree

Tools

Adobe Experience Manager

Bynder

Acquia DAM

Aprimo

MediaValet

Job description

Makemarks is seeking a Coordinator – DAM to steward our Digital Asset Management system and governance processes. This hybrid Grand Rapids, MI role ensures asset ingestion, metadata accuracy, taxonomy upkeep, and compliance across marketing ecosystems.

You will partner with Marketing, Creative, Packaging, Production, and Technology to maximize asset utilization. The ideal candidate brings 3–5+ years in DAM, hands-on experience with DAM platforms (AEM, Bynder, Acquia DAM, Aprimo, MediaValet), and