Digital Analytics Lead - Buyflow & Conversion

Apex Systems

Stamford (CT)

On-site

USD 110,000 - 150,000

Full time

4 days ago

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Benefits offered by this job

Medical coverage plans

401(k) program with company match

ESPP eligibility

Comprehensive benefits package

Job summary

Everforth Apex Systems is seeking an experienced Analyst, Buyflow Effectiveness to oversee performance, optimization, and measurement of residential digital sales experiences. You will partner with Product Managers, Digital Sales leaders, and Analytics teams to turn data into actionable insights that drive engagement, conversion, and revenue growth.

The ideal candidate combines deep expertise in Adobe Analytics and digital experimentation with strong business acumen, capable of presenting to

Qualifications

6+ years of experience in digital analytics, marketing analytics, ecommerce analytics, customer journey analytics, or related analytical roles.
Advanced expertise with Adobe Analytics and demonstrated experience leveraging web analytics data to drive business decisions.
Experience with Adobe Target or similar experimentation and optimisation platforms, including test design, execution, and performance analysis.
Strong understanding of digital customer journeys, conversion funnels, and website performance measurement.
Experience creating executive‑level reporting, dashboards, and presentations that translate complex analysis into actionable business insights.
Strong analytical and problem‑solving skills with the ability to identify patterns, uncover root causes, and recommend solutions.

Responsibilities

Serve as the lead analytics resource supporting digital sales and website buyflow performance across residential products.
Analyze customer journey and website performance data to identify behavioural trends, friction points, conversion barriers, and optimisation opportunities.
Develop meaningful reporting frameworks and dashboards that provide visibility into customer behaviour and digital sales performance.
Partner closely with Product Managers and cross‑functional stakeholders to evaluate the effectiveness of website enhancements, new features, and customer experiences.
Establish performance baselines and measure pre‑ and post‑launch impact of digital initiatives.
Lead testing and optimisation efforts, including A/B testing, personalization strategies, test design, analysis, and interpretation of results.
Leverage Adobe Analytics and related digital analytics platforms to generate insights and recommendations that improve conversion and customer acquisition.
Identify negative performance trends early and provide actionable recommendations to mitigate risk and improve results.
Collaborate with Analytics & Reporting teams to validate reporting methodology, ensure data consistency, and align performance metrics across the organization.
Create executive‑ready presentations and reports that clearly communicate performance results, business impact, key learnings, and recommendations.
Evaluate data through a business and customer lens, translating findings into strategic insights that support executive decision‑making.
Support forecasting efforts related to digital sales performance, customer acquisition, order volume, and the anticipated impact of new website features and initiatives.
Ensure stakeholders have a comprehensive view of customer journey performance and a clear understanding of what is driving changes in business outcomes.