Conversion Experience Lead

Forbes Advisor; Wilmington (DE); À distance; USD 90 000 - 130 000; Plein temps

Résumé du poste

Forbes Advisor in Wilmington, DE is seeking a Digital Experience Lead to improve conversion across landing pages and customer journeys. You will work hands-on with SEM, Product, Engineering, Design and Data to test hypotheses and ship experiments that move the needle.

The ideal candidate has 3+ years in conversion optimization or growth, strong analytics (GA4/Optimizely), and a passion for UX best practices.

Qualifications

• 3+ years' experience in conversion rate optimization or digital growth.
• Proven track record improving landing pages and customer journeys via experimentation.
• Strong understanding of A/B testing from hypothesis to decision.
• Data-driven with ability to connect behavior to revenue.
• Knowledge of UX and conversion best practices.
• Experience with analytics and experimentation platforms such as GA4 or Optimizely.
• Proactive, cross-functional collaborator across Marketing, Product, Engineering and Data.

Responsabilités

• Own the optimisation roadmap across the Comparison business, prioritising the biggest opportunities to improve conversion.
• Continually optimise landing pages and customer journeys, using performance data and customer insight to identify and remove friction.
• Turn opportunities into clear hypotheses and own experiments end‑to‑end – from test design and success measures through to execution, analysis and recommendations.
• Balance quick wins with bigger ideas that could materially change performance, turning successful experiments into scalable improvements.
• Work hand‑in‑hand with SEM to connect acquisition strategy with the on‑site experience, maximising conversion and value from paid traffic.
• Understand differences in customer intent, keywords, campaigns and traffic sources, and use those insights to shape landing page experiences.
• Look across the full funnel to ensure optimisation drives meaningful commercial outcomes, not individual metrics in isolation.
• Partner with Product, Engineering and Design to identify opportunities and take experiments and experience improvements from idea through to launch.
• Work with Data to ensure the right tracking and measurement are in place to make confident decisions.
• Clearly communicate results, learnings and recommendations to stakeholders.

Connaissances

Conversion rate optimization

Digital experience

A/B testing

UX optimization

Data analysis

Cross-functional collaboration

Growth mindset

Outils

GA4

Optimizely

SQL

Tableau

Description du poste

Forbes Advisor in Wilmington, DE is seeking a Digital Experience Lead to improve conversion across landing pages and customer journeys. You will work hands-on with SEM, Product, Engineering, Design and Data to test hypotheses and ship experiments that move the needle.

The ideal candidate has 3+ years in conversion optimization or growth, strong analytics (GA4/Optimizely), and a passion for UX best practices.