Senior Digital Performance & Funnel Analytics Lead

Infor; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

Infor is seeking an experienced Senior Digital Performance Analyst to lead marketing analytics across the full digital funnel. The role connects web, paid media, and CRM data to drive pipeline and revenue with self-direction on analytical strategy.

You will own web analytics (GA4, Looker Studio), paid media analytics, and the reporting layer for executives, ensuring data integrity and actionable insights across channels and stages of the funnel.

Qualifications

• Experience in digital/marketing analytics and ownership of web and paid media analytics.
• Ability to connect top-of-funnel data to downstream form fills, MQLs, opportunities, and pipeline.
• Experience with Ad Platforms, GA4 and Looker Studio, including custom configuration.

Responsibilities

• Own end-to-end funnel analytics across web, paid, and CRM data to drive insights and growth.
• Manage web analytics using GA4, Looker Studio, and related tooling; monitor channels and landing pages, improve tagging governance.
• Own paid media analytics across paid search, paid social, programmatic; surface optimization opportunities and attribution across the customer journey.
• Build and maintain reporting dashboards for marketing and sales leadership with clear methodology and definitions.
• Drive CRO, test hypotheses on where users drop off, and implement fixes with cross-team collaboration.
• Ensure data integrity across Paid Media platforms → GA4 → CRM → data warehouse and monitor discrepancies.

Skills

Digital analytics

Web analytics

Paid media analytics

SQL skills

Tools

GA4

Looker Studio

Google Tag Manager

Snowflake

Salesforce

Python/R

Job description

Infor is seeking an experienced Senior Digital Performance Analyst to lead marketing analytics across the full digital funnel. The role connects web, paid media, and CRM data to drive pipeline and revenue with self-direction on analytical strategy.

You will own web analytics (GA4, Looker Studio), paid media analytics, and the reporting layer for executives, ensuring data integrity and actionable insights across channels and stages of the funnel.