Marketing Analytics Manager - Website Experimentation

TEKsystems; United States; Hybrid; USD 90,000 - 96,000; Full time

Job summary

TEKsystems is seeking a Manager of Buyflow Effectiveness to analyze, test, and optimize website experiences across the Digital Sales channel. You will translate analytics into actionable recommendations, partner with the Analytics & Reporting team, and report findings to stakeholders.

A major focus is experimentation and optimization to drive engagement and conversion. The role requires hands-on analysis, executive-level reporting, and the ability to manage many tests while providing clear next

Qualifications

• Prior experience in web analytics and optimization.
• Ability to design and interpret A/B tests and experiments.
• Experience with ecommerce funnel analytics and reporting.

Responsibilities

• Analyze website performance data to understand customer behavior and identify changes over time.
• Establish baselines and measure pre- and post-launch performance for website changes and new experiences.
• Lead test-and-target efforts, including test setup, execution, measurement, and communication of results.

Skills

A/B Testing

Adobe Analytics

Test Analysis

Ecommerce Analytics

Experimentation

Job description

TEKsystems is seeking a Manager of Buyflow Effectiveness to analyze, test, and optimize website experiences across the Digital Sales channel. You will translate analytics into actionable recommendations, partner with the Analytics & Reporting team, and report findings to stakeholders.

A major focus is experimentation and optimization to drive engagement and conversion. The role requires hands-on analysis, executive-level reporting, and the ability to manage many tests while providing clear next