Performance Media Analyst: Data-Driven E-commerce Growth

Endavant; United States; Remote; USD 400 - 790; Full time

Benefits offered by this job

Growth opportunities

Competitive compensation

Inclusive, international culture

Job summary

Endavant is seeking a Performance Media Analyst to design, launch, and optimize digital campaigns for e-commerce across Google Ads, Facebook Ads and other platforms. The role emphasizes data-driven decision making, ROI/ROAS optimization, and close collaboration with e-commerce, sales, design and development teams.

You will monitor campaigns, run tests, generate client-ready reports, and advise on strategies to grow acquisition, conversions and revenue through digital media.

Qualifications

• 1-2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation.
• Verifiable experience with digital acquisition, conversion and sales growth strategies.
• Experience managing campaigns with Purchase, Conversion, Revenue or Sales objectives.
• Knowledge and experience with metrics such as ROAS, ROI, CPA, CTR, conversion rate, revenue, average ticket and acquisition cost.
• Mastery of Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and Bing Ads.
• Experience in programmatic media (DV360, Mediamath, etc.).
• Experience with conversion funnels and e-commerce customer journey.
• Solid knowledge of HTML, XML, JavaScript, GA, GTM, Supermetrics and Data Studio.
• Ability to interpret data, build informative dashboards and generate insights oriented to sales and growth.
• Experience collaborating with e-commerce, sales, CRM or commercial teams.

Responsibilities

• Design, configure and launch campaigns on Google Ads, Facebook Ads and other platforms, focused on sales and customer acquisition for e-commerce.
• Monitor campaign performance and make real-time adjustments to maximize conversions and ROI/ROAS.
• Use analytical tools to collect, interpret and analyze campaign data and identify growth opportunities.
• Prepare detailed reports for clients, presenting results, insights and strategic recommendations focused on sales.
• Manage campaign budgets to maximize sales and profitability.
• Analyze user behavior in the e-commerce funnel to optimize acquisition to conversion.
• Track metrics such as ROAS, ROI, CPA, CTR, revenue and acquisition cost.
• Design and run A/B tests to evaluate creatives, audiences and conversion strategies.
• Collaborate with cross-functional teams to ensure correct execution of digital strategies.
• Stay up-to-date on trends and best practices in Performance Marketing for e-commerce.

Skills

Analytical mindset

Data interpretation

Dashboard creation

Sales growth focus

Campaign optimization

Performance marketing

Acquisition strategy

ROI/ROAS analysis

Conversion optimization

Decision making from data

Tools

Google Ads

Facebook Ads

Twitter Ads

LinkedIn Ads

Bing Ads

DV360

Mediamath

Google Analytics

Google Tag Manager

Supermetrics

Google Data Studio

HTML

XML

JavaScript

Job description

Endavant is seeking a Performance Media Analyst to design, launch, and optimize digital campaigns for e-commerce across Google Ads, Facebook Ads and other platforms. The role emphasizes data-driven decision making, ROI/ROAS optimization, and close collaboration with e-commerce, sales, design and development teams.

You will monitor campaigns, run tests, generate client-ready reports, and advise on strategies to grow acquisition, conversions and revenue through digital media.