Marketing Analytics Lead — Insights & SQL

Apex Systems; Columbia (MD); Hybrid; USD 79,000 - 83,000; Full time

Job summary

Everforth Apex is seeking a Senior Analytics & Insights Analyst in Columbia, MD, to support Marketing and Sales teams with data-driven insights. The role is hybrid (4 days onsite) in a contract-to-hire arrangement, with 6–9 months as a probable duration.

You will query data using SQL and GCP, translate findings into business insights, and collaborate with stakeholders to define data requirements. You’ll analyze funnel performance from inquiry to enrollment, investigate discrepancies, and help

Qualifications

• 3+ years of experience in data analytics, business analytics, BI, or similar role.
• Experience writing or working with SQL queries.
• Experience with Google Cloud Platform (GCP).
• Ability to translate analysis into clear business insights for stakeholders.
• Experience gathering and documenting requirements for technical teams.
• Strong communication and presentation skills.
• Ability to work independently, multitask, and prioritize requests.

Responsibilities

• Analyze marketing and sales/enrollment data and turn findings into actionable insights.
• Use SQL and GCP to query and pull data for reporting and ad hoc analysis.
• Partner with stakeholders to understand needs and translate into technical requirements.
• Analyze enrollment funnel performance and key metrics from inquiry to enrollment and close rates.
• Investigate data/reporting discrepancies and validate accuracy.
• Collaborate with technical teams on reports, dashboards, and data needs.
• Create presentations to summarize insights for business stakeholders.
• Identify opportunities to automate reporting and analytics processes.

Skills

SQL

GCP

Communication

Requirements gathering

Data analysis

Business analytics

Tools

Power BI

Salesforce

Job description

Everforth Apex is seeking a Senior Analytics & Insights Analyst in Columbia, MD, to support Marketing and Sales teams with data-driven insights. The role is hybrid (4 days onsite) in a contract-to-hire arrangement, with 6–9 months as a probable duration.

You will query data using SQL and GCP, translate findings into business insights, and collaborate with stakeholders to define data requirements. You’ll analyze funnel performance from inquiry to enrollment, investigate discrepancies, and help