Web Analytics & Experimentation Manager

Apex Systems; Stamford (CT); On-site; USD 83,000 - 96,000; Full time

Benefits offered by this job

ESPP

401K

HSA

EAP

Job summary

Everforth Apex is seeking a Marketing Analytics Manager to lead Buyflow Effectiveness by turning analytics into action. You will partner with the Analytics & Reporting team to measure website performance, run experiments, and report insights that influence digital sales decisions and customer experiences.

The role focuses on establishing baselines, evaluating pre- and post-launch results, and delivering executive-ready analyses that drive engagement and conversion across website experiences.

Qualifications

• Experience supporting customer-facing website experiences.
• Strong background in website analytics and performance measurement.
• Experience with Adobe Analytics, Amplitude, and Content Square.
• Experience developing and running A/B testing, experimentation, and targeting.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Analyze website performance data to understand how customers interact with the site and where behaviors are shifting over time.
• Establish baselines and measure pre- and post-launch performance for website changes, enhancements, and new experiences.
• Partner with the Analytics & Reporting team to access and interpret Adobe Analytics data related to website behavior and performance.
• Act as the primary point of contact for website-related performance reporting, data interpretation, and insight requests.
• Lead test and target efforts by managing test setup, execution, analysis, and interpretation of results, and ensure testing outcomes are documented and communicated clearly over time.
• Analyze A/B testing and personalization results to assess customer behavior and validate performance impact.
• Identify and track behavioral patterns, friction points, and drop-offs across browsing and conversion journeys.
• Provide comparative performance analysis to support evaluation of different site experiences, changes, or test variants.
• Build and deliver executive-ready reports that clearly summarize performance trends, testing results, and key takeaways.
• Ensure website performance is reviewed consistently and that analysis is available to support ongoing evaluation of site effectiveness

Skills

Web analytics

A/B testing

Experimentation

Data storytelling

Cross-functional

Tools

Adobe Analytics

Amplitude

Content Square

Job description

Everforth Apex is seeking a Marketing Analytics Manager to lead Buyflow Effectiveness by turning analytics into action. You will partner with the Analytics & Reporting team to measure website performance, run experiments, and report insights that influence digital sales decisions and customer experiences.

The role focuses on establishing baselines, evaluating pre- and post-launch results, and delivering executive-ready analyses that drive engagement and conversion across website experiences.