Digital Lifecycle Marketing Manager — Remote

Tapcheck; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Health insurance

401(k) with company match

Paid holidays (10)

Job summary

Tapcheck is hiring a Digital Customer Marketing Manager to scale a digital customer success backbone. You will craft lifecycle campaigns, drive product-website narratives, and partner across Marketing, Product, and Support to boost retention and account growth.

The role focuses on churn reduction, SMB and long-tail accounts, and scalable, automated campaigns that guide employers from onboarding to ongoing adoption. Remote-friendly with broad US state coverage.

Qualifications

• 4–7 years across Product Marketing, Customer/Lifecycle Marketing, Growth Marketing, or Digital Customer Success in SaaS or subscription business.
• Owned messaging and positioning for a product or customer segment, shaping copy for lifecycle campaigns and playbooks.
• Designed and launched automated, segmented lifecycle campaigns (email, in-app, or in-product).
• Partnered with Product Marketing or Product teams on launch narratives or go-to-market messaging.
• Maintained a POV on competitive and market positioning to sharpen messaging.
• Owned segmentation and A/B testing programs to improve digital engagement at scale.
• Tracked program KPIs and ROI and used data to drive decisions.
• Built playbooks or repeatable processes to support more accounts without lowering service quality.

Responsibilities

• Design, launch, and improve digital Customer Success programs across the employer lifecycle for tech-touch and long-tail segments.
• Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance.
• Create playbooks that balance intelligence and automation while enabling more accounts to be managed.

Skills

Lifecycle Marketing

Product Marketing

Customer Marketing

Growth Marketing

Digital Marketing

Tools

HubSpot

Iterable

Braze

Gainsight

ChurnZero

Vitally

Job description

Tapcheck is hiring a Digital Customer Marketing Manager to scale a digital customer success backbone. You will craft lifecycle campaigns, drive product-website narratives, and partner across Marketing, Product, and Support to boost retention and account growth.

The role focuses on churn reduction, SMB and long-tail accounts, and scalable, automated campaigns that guide employers from onboarding to ongoing adoption. Remote-friendly with broad US state coverage.