Developer Marketing Lead: API & Platform Growth

Apply; Northern, New York (KY, NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead in the United States to own the GTM for our developer audience—from API usage to full platform deployments. This senior marketer will serve as the bridge between Product, Engineering, and the field, shaping technical narratives and driving pipeline across developer programs.

You will articulate value for engineers and technical decision makers, embed data and insights into narratives, and deliver self-serve enablement with guides, decks, and ROI tools

Qualifications

• 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
• Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
• Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
• Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
• Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Responsibilities

• Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
• Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
• Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
• Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
• Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.
• Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
• Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
• Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
• Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.
• Act as the developer marketing owner during planning cycles, QBRs, and product launches.
• Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
• Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
• Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.

Skills

B2B marketing

Developer marketing

API/product marketing

Technical content strategy

Cross-functional collaboration

Tools

API documentation

SDKs

Developer portals

Job description

Socure is hiring a Developer Marketing Lead in the United States to own the GTM for our developer audience—from API usage to full platform deployments. This senior marketer will serve as the bridge between Product, Engineering, and the field, shaping technical narratives and driving pipeline across developer programs.

You will articulate value for engineers and technical decision makers, embed data and insights into narratives, and deliver self-serve enablement with guides, decks, and ROI tools